James Brown was born to lose. He refused to accept that fate.
By
 the time he was in his 30s, James Brown was more than a dominant 
musical voice: he was an outstanding African-American personality, 
period. Important enough to be drawn into the murky waters of national 
politics as an inspiration and role model, he was also feared and 
sometimes ridiculed. But he would not be denied.
Nearly stillborn,
 then revived by an aunt in a country shack in the piney woods outside 
Barnwell, South Carolina, on May 3, 1933, Brown was determined to be 
Somebody. He called his group “Famous” before they had a right to; 
called himself “Mr. Dynamite” before his first Pop hit; and proclaimed 
himself “The Hardest Working Man in Show Business” before the music 
business knew his name. His was a fantasy, a sweet dream. But James 
Brown had singular talent, and the vision to hire the baddest. In his 
own time, he became “Soul Brother Number ONE,” a larger-than-life 
Godfather of Soul.
“JAMES BROWN is a concept, a vibration, a 
dance,” he told us recently. “It’s not me, the man. JAMES BROWN is a 
freedom I created for humanity.”
Some say it was a freedom too 
bold. Night after night, on stage and in the studio, his blood swirled, 
his legs split and his body shook. But talking to a crowd stretched at 
his feet in the late 1960s, James Brown reassured them: “If you ain’t 
got enough soul, let me know. I’ll loan you some! Huh! I got enough soul
 to burn.”
 Music was an emotional charge for the young James Brown. Raised in a 
whorehouse in Augusta, Georgia. Brown never knew his parents’ love or 
guidance. His main concern was hustling; his main outlet was sports. He 
liked music: gospel when he attended church; big-band swing and early 
rhythm  & blues that he heard that he heard on the radio and on 
jukeboxes, particularly the . Louis Jordan with his Tympany Five was a 
special inspiration.
In 1946, all of 13 years old, Brown first 
tried his musical luck with his Cremona Trio, a penny-making sideline. 
His career halted temporarily when he was imprisoned for petty theft in 
1949.
Paroled in Toccoa, Georgia, in 1952, under the sponsorship
 of the local Byrd family, Brown started to make music his principal 
motive. Initially, he sang gospel with Sarah Byrd and the church club, 
then joined her brother Bobby Byrd’s locally established group, known as
 the Gospel Starlighters or the Avons, depending on what or where they 
performed.
There was no cohesive plan. Transporting illegal 
hootch across the state lines was a bigger moneymaker than their day 
jobs and night gigs. Gradually, though, singing rhythm & blues 
seemed to make the most sense.
 “When we saw all the girls screaming for groups like Hank Ballard & 
the Midnighters, we thought, ‘Oh, so this is what we want to do!’” Bobby
 Byrd said. “We were versatile. I would do Joe Turner, Fred Pulliam did 
Lowell Fulson, Sylvester Keels would do Clyde McPhatter, and James would
 do Wynonie Harris and Roy Brown.”
Too poor to afford horns, 
“either James or I would whistle or we’d scat sing it together,” Byrd 
added. “Our voices always did go well together.”
The Avons did 
pop ballads, too, for the afternoon tea parties and such. But in clubs 
and high schools, Brown, having emerged as the group leader, was bit 
more reckless.
“The dancing y’all seen later on ain’t nothing to
 what he used to do back then,” Byrd said. “James could stand 
flat-footed and flip over into a split. He’d tumble, too, over and over 
like in gymnastics. We’d say, ‘What’s wrong with you?  When it’s time to
 record, you’ll have killed yourself.’”
Managed Toccoa’s Barry 
Trimier, the group would gig in any convenient combination with assorted
 aliases. Events accelerated after they took the stage, unannounced, at a
 local show by Macon’s Little Richard.
 Richard’s manager Clint Brantley was impressed enough to assume the 
group’s bookings. When Richard hit with “Tutti Fruitti” in 1955 and left
 Macon, Brantley had the group, now realigned and called themselves the 
Flames, fulfill Richard’s performing dates. James Brown saw his moment.
“I’ve
 never seen a man work so hard in my whole life,” Byrd recalled. “He’d 
go from what we rehearsed and leap off into something else. It was hard 
to keep up. He was all the time driving, driving, driving.
“This 
is when he really started hollering and screaming, and dancing fit to 
burst. He just had to outdo Richard. The fans started out screaming, ‘We
 want Richard!’ By the end they were always screaming for James Brown.”
 By the fall of 1955 the Flames had worked up a furious, gospelized tune 
called “Please Please Please,” inspired by “Baby Please Don’t Go,” a 
blues standard that had been a substantial hit for The Orioles in 1952. 
Emboldened by the response to their shows—which featured not only the JB
 flip ‘n’ split but Brown crawling on his stomach from table to 
table—the group recorded a spare version of the song in the basement of 
Macon radio station WIBB.
“It was simple, just a guitar and the 
voices around one microphone,” said former disc jockey Hamp Swain, who 
was the first person to play the song on the air, at the competitor 
WBML. “Our audience liked it. At the time, though, we weren’t thinking 
this was the beginning of anything.”
It gave Ralph Bass the 
shivers. A talent scout and producer for King’s Federal label, an 
r&b pioneer who had overseen the recording careers of T-Bone Walker,
 Little Esther Phillips, the Dominoes many others, Bass heard the tune 
while visiting King’s Atlanta sales branch.
“I didn’t know who the group was, or the lead singer,” Bass said. “But I knew I had to have that song.”
While
 a violent rainstorm grounded Leonard Chess, head of Chess Records, in 
Chicago, Bass drove all night to Macon, where he encountered a curious 
local custom.
 “Brantley didn’t want anyone else to know he was dealing with an 
out-of-town white cat, so I got instructions over the phone to go to the
 train station and watch the blinds of the barbershop across the 
street,” Bass said recalling his disbelief. “He told me that at eight 
o’clock, when the blinds go up and down, that would be the signal to go 
in. Sure enough, eight o’clock on the button, there went the blinds, and
 in I went.”
Bass got the Flames’ signatures on a King/Federal 
contract for two hundred dollars. He still didn’t know who the lead 
singer was until that night at a club outside of town. The screaming 
girls tipped him off.
Syd Nathan—irascible, cigar-chomping, 
myopic, business-savvy Syd Nathan—led King Records out of Cincinnati, 
Ohio. He had molded it into one of the U.S.’s leading independent 
labels, strong both in country and r&b, home to many of the Flames’ 
idols, including Bill Doggett, Roy Brown, Little Willie John, the “5” 
Royales and Hank Ballard. To the group—each of them poor, Southern, 
twenty-something—signing with King carried a lot of hope.
The 
Flames drove to Cincinnati for a session with the King house band on 
Saturday, February 4, 1956, recording in three hours “Please Please 
Please,” “I Feel That Old Feeling Coming On,” “I Don’t Know” and “Why Do
 You Do Me,” which sounded more like Charles Brown than James Brown.
 Bass got what he wanted—a bigger better version of the “Please Please 
Please” demo. But boss Nathan hated the record, threatening to fire Bass
 and refusing to release it. Bass talked him out of doing both.
“I
 took a dub of the tune on the road with me,” Bass said. “Every chick I 
played it for went crazy. I told the old man to release it in Atlanta, 
test the waters, you know. He said he’d prove what a piece of shit it 
was by and putting it out nationwide.”
Bolstered by a strong live
 show and massive sales throughout the South. “Please Please Please” 
eventually reached the national R&B Chart Top Five. James Brown and 
the Flames were becoming Famous.
Or so they thought.
“Please
 Please Please,” though it eventually sold a million copies, was 
actually out of step with the times. With the rise of r&b reborn as 
rock ’n’ roll, and the skyrocketing careers of Little Richard, Fats 
Domino, the Platters and a young Elvis Presley, Nathan’s dislike for the
 song had some commercial validity. And while in the long run James 
Brown would lead the revolution, “Please Please Please” seemed doomed to
 forever mark him and the Flames a regional flicker.
 For the next two-and-a-half years, Brown watched as every follow-up 
single—nine in all—failed. The other Flames, already distressed by 
Brown’s top billing, quit and went home; Nathan wished JB would go with 
them. But the fiery singer soldiered on in Southern obscurity, backed by
 keyboardist Lucas “Fats” Gonder from Little Richard’s band and whomever
 they could rustle up.
 In the summer of 1958, Brown originated, adapted or was given a 
pop-gospel ballad that became his salvation. He recorded “Try Me”—a 
literal plea for acceptance—in New York on September 18, with a studio 
band that featured future jazz great Kenny Burrell on guitar. By January
 1959, his record sat on top of the national R&B chart and snuck 
into the Pop Top 50.
Its success sparked the interest of a 
professional manager, Universal Attractions’ founding father Ben Bart, 
and the recruitment of a regular backing band led by tenor saxophonist 
J.C. Davis. It led to the return of ex-Famous Flame Bobby Byrd, who had 
been supervising Brown’s quality control at the King pressing plant and 
was also rewriting songs from Nathan’s publishing concerns. And it 
inspired King Records to be suddenly interested in its rough-hewn 
“hollerer,” releasing two full-length James Brown albums. “Try Me” had 
kicked off the countdown to Star Time.
Two decent-selling singles
 followed, “I Want You So Bad” and “Good Good Lovin’.” Brown and band 
debuted at New York’s legendary Apollo Theater. But Brown’s next big hit
 had to come on the sly.
With his backing band firmly established
 as a healthy unit, Brown suggested to Nathan that they be given their 
own record releases. He had seen them do particularly well in featured 
spots on the road with numbers to which the kids could dance a new thing
 called the “Mashed Potatoes.” But after the flop of one James Brown 
instrumental on Federal—“Doodle Bug,” credited to “James Davis”—JB 
couldn’t get Nathan’s support. He turned to Henry Stone, an old Miami 
friend and independent record distributor who also ran his own small 
label, Dade.
 “James was so upset with Syd Nathan,” Stone said, recalling the December
 1959 session. “He and the band were doing ‘Mashed Potatoes’ on stage, 
and getting over, but nobody at King would listen. He came in, angry, he
 was gonna do the shouts himself. I kept telling him, ‘James, you can’t 
do this. You’re signed to another label and I do business with Nathan.’”
Stone
 overdubbed Miami DJ “King” Coleman on the lead vocal, although in the 
process Brown’s yelps remained audible. He billed the group Nat Kendrick
 & The Swans, after the drummer. “(Do The) Mashed Potatoes,” on 
Dade, became a R&B chart Top Ten and sparked a national craze.
Brown
 watched as “Mashed Potates” outran his own ”I’ll Go Crazy,” an exciting
 track despite his band’s apparent lethargy in the studio. Between 
takes, the frustrated leader urged them to dig deeper, saying, “Well, 
it’s a feelin’, you know. You got to have the feelin’.” They tried to 
get the feelin’ seven times. Like most of James Brown’s best records, 
the first take became the 45 single master.
As both songs were 
charting in February 1960, Brown revamped the “5” Royales’ “Think,” a 
1950s harmony classic he dearly loved, into an early funk classic. He 
hurried during the session, forgetting the words on one take. His 
eventual final version, now recognized as a turning point in popular 
music, was arranged on the spot. 
 While Brown eventually had the confidence to direct his studio sessions,
 on early recordings he listened carefully to advice from King engineers
 and producers. Through several awkward takes of “Baby You’re Right,” 
Brown was apologetic for slowing down the session. Soothed and 
encouraged by studio personnel, JB soon belted the song’s dramatic 
opening with precision. His take evoked an exclamatory “That’s the way!”
 from the engineer.
Over the next two years, Brown’s biggest 
hits—“Bewildered,” “I Don’t Mind,” “Baby You’re Right,” “Lost 
Someone”—were ballads, less orchestrated than the smooth pop dominating 
the charts. He extended them into knock-down, drag-out performances in 
his stage revue, flourishing wildly colored capes while backed by the 
longest-running Famous Flames lineup: Bobby Byrd, Bobby Bennett and 
“Baby Lloyd” Stallworth. The show also included frenetic performances of
 the uptempo material he’d cut, like “Night Train.”
A sped-up 
“Night Train” was a top 40 smash; legend has it Brown played the drums 
on the hit version when regular drummer Nat Kendricks took a bathroom 
break. The track took four takes to get right; JB is on all of them, 
struggling with the rhythms until an unidentified producer or engineer 
offered advice. “James, don’t rush your drum beats so much,” he said. 
“Just give ’em a fraction more space.”
Behind or in front, JB had
 earned the title “Mr. Dynamite.” His vastly improved live shows, helmed
 by trumpeter Louis Hamlin, a Baltimore schoolteacher by trade, were 
kicking tail. A vice president of BMI, Charlie Feldman, recalled a 
dramatic summer afternoon seeing such a show at Rickwood Field in 
Birmingham, Alabama, home of the city’s minor-league Barons baseball 
team.
 “Everyone had on their best clothes, because JAMES BROWN had come to 
town, in a three-quarter-ton truck right on the field,” Feldman said 
slowly, savoring the memory. “I remember one woman in particular in the 
first row of seats, wearing a new outfit, all her attention on James.
“When
 he went into ‘Please Please Please,’ she was hysterical. When they 
pulled out a cape—goodness! James would disappear into the truck, come 
back out with a different cape, three or four times. When it was obvious
 he wasn’t coming back out again, that lady lost it. She went right over
 the wall. When she hit the grass her brand-new shoes fell off. She 
froze, took one look at the shoes, then one look at the truck and James.
 It was no contest. She ran after that truck, barefoot.”
James 
Brown was firmly convinced that that kind of fan, several thousand times
 over, would pay to have the JB experience on a record. But a live album
 seemed ludicrous to his label boss Syd Nathan. His label, after all, 
wasn’t in the album business, nor would a live album produce any 
singles. Brown paid him no mind—his inspiration, Ray Charles, had 
already issued two live albums—and booked a remote recording truck to 
capture one of his live shows at the Apollo Theater from October 19-25, 
1962.
Sufficiently warmed up by the 24th—a Wednesday, Amateur 
Night at the Apollo, when the audience was extra hyped—JB, the Famous 
Flames and their well-oiled band distilled a raw, brilliantly executed 
live show onto tape. They found, of course, that Nathan didn’t care. And
 when the edited show was scheduled for a quiet release the following 
spring, they heard an album overdubbed with faked screams and applause.
As
 Brown danced on the rougher edges of African-American music, most 
commercially successful black artists had “gone pop.” Again, it was Ray 
Charles who led the way, scoring several heavily orchestrated bits in 
1962. At Ben Bart’s urging, Brown attempted to duplicate his success.
 JB entered New York’s Bell Sound Studios on December 17, 1962, with 
master jazz and pop arranger Sammy Lowe to record several well-known 
ballads: “These Foolish Things,” “Again,” “So Long” and “Prisoner Of 
Love.” It was Brown’s first multi-track session, and his first recording
 with strings and a full chorus. Jazz drummer David “Panama” Francis 
doubled on drums and tympani.
It was an unusually long session. 
“Prisoner Of Love” took 15 takes, all live with the band. But its final 
version had the desired effect. By the following spring, “Prisoner Of 
Love” was James Brown’s first top 20 Pop hit.
 The planets were in volatile alignment in 1963. America’s civil rights 
movement, bubbling since the mid-1950s, burst into focus with the August
 28 march on Washington, D.C., one month after Joan Baez and Bob Dylan 
echoed the voice of the college protestors at the Newport Folk Festival.
 President John F. Kennedy’s assassination in November startled even the
 non-political.
Across the tracks, in Oakland, California, Huey 
P. Newton and others were formulating the Black Panther party. In 
Detroit, Berry Gordy’s Motown operation was bidding to be “The Sound Of 
Young America.” Across the Atlantic, groups of post-World War Two baby 
boomers, spearheaded by The Beatles, were making headlines as creators 
of the U.K.’s newest sound and image.
James Brown was beginning 
his ascent into the international consciousness. Simultaneous with 
“Prisoner Of Love,” his no-bullshit Live At The Apollo quickly became 
the nation’s second best-selling albums. His touring business, the core 
of his livelihood, exploded.
But with Syd Nathan ailing, out of 
touch with the contemporary music scene yet stubbornly calling the 
shots, Brown was restless. He formed his own label, Try Me, and song 
publishing company, Jim Jam Music, under the King umbrella. And then he 
recorded only three times that year: the original version of “Devil’s 
Den,” which became his live show theme and the group’s initial foray 
into the Blue Note/ Prestige school of bluesy funk-jazz; “Oh Baby Don’t 
You Weep,” a gospel rewrite that became the first of his many two-part 
singles; and a full-length concert of older material at Baltimore’s 
Royal Theater. Brown saw King Records, in need of James Brown product, 
release a live album from the show, Pure Dynamite, but spliced in newer 
studio material overdubbed with fake applause.
Brown and Bart had
 broader horizons. They formed the independent Fair Deal Records 
production company in the fall of 1963, placing JB productions by Anna 
King and Bobby Byrd with the Smash division of Mercury Records. About 
the same time, Brown and the band headlined a Motown package tour.
By
 April 1964 Brown himself appeared on Smash, despite his existing 
contract with King. During the year he recorded prolifically under the 
Fair Deal umbrella, producing members of his revue as well as his own 
big-band revivals of r&b classics; orchestrated arrangements of MOR 
standards; a gospel-harmony throwback, “Maybe The Last Time”; and an 
untypical “teen-beat” performance, “Out Of The Blue.”
Referencing
 once again the advent of commercial jazz, JB recorded several funky 
instrumentals, including the blue-light special, “Grits.” More 
profoundly, he cut original compositions that pointed to a new 
direction: prototype versions of “I Got You” and “It’s A Man’s World,” 
and a pulsating, jerk dance declaration, “Out Of Sight.”
Brown’s 
rhythmic core was jump-started by a succession of fresh, inventive 
players. Joining in 1964 were musical director Nat Jones, and Melvin and
 Maceo Parker, two cocky teenagers from Kinston, North Carolina.
“James
 had wanted me to join the year before, but I was still in school, “ 
Melvin recalled. “The next time he came through town I was ready, and I 
had Maceo with me. Our bags were packed.
“Somehow, I had the 
nerve to tell James I wouldn’t go without Maceo. Maceo played tenor, but
 James needed a baritone – and Maceo carried one of those, too. We were 
in.”
The Parkers figured they’d stay for a year, then go back to 
school. Twelve months later, they were drafted into the Army. But they’d
 both be back, with considerable success.
“Out Of Sight” hit the 
charts just as James Brown’s recording career hit the legal fan. Its 
success led King to sue Smash, preventing the release Brown’s vocal 
recordings on Smash, which had to be content with instrumentals and JB 
productions of other artists. King re-released older albums with new 
covers.
 Mercury Records looked to buy King to get James Brown, but Syd Nathan 
wouldn’t sell. He wanted his contracted singer back on existing terms. 
He didn’t, as Brown refused until he got a vastly improved deal.
In
 late October, 1964, JB and his crew electrified a gaggle of California 
teenyboppers during the filming of Steve Binder’s T.A.M.I. Show, 
upstaging the headlining Rolling Stones. Around the same time, Brown, 
with the Famous Flames, made an extraordinary cameo appearance in the 
Frankie Avalon movie, “Ski Party.” They lip-synced to the withdrawn 
Smash version of “I Got You.”
For a moment, anyway, the lack of 
new product was no problem. James Brown, like his boyhood idol Louis 
Jordan, was now in movie houses nationwide. More people than ever before
 could see for themselves that he looked and sounded like no one else in
 the immediate universe.
Brown, meanwhile, returned to King with a brand new deal—and something from the outer limits in his tape box.
 By early 1965, there was a new addition to the JB songbook: “Papa’s Got A
 Brand New Bag.” Brown based it on a show ad-lib, but in its final form 
the song not only signaled his new status at King, it articulated a new 
musical and cultural direction.
In typical JB fashion, “Papa’s 
Got A Brand New Bag” was recorded in less than an hour on the way to a 
gig, in February 1965. The band, which included a new member, blues 
guitarist Jimmy Nolen, was weary from a long bus ride; their exhaustion 
shows on the original source tape. But fired by pride and their 
optimistic leader (“This is a Hit!”), they refused to lose the groove.
It
 was Brown’s first new song for King in more than a year. In a brilliant
 post-production decision, its exclamatory intro was spliced off and the
 entire performance was sped up for release. “Papa’s Got A Brand New 
Bag” went through the roof. Star Time had arrived.
Even the normally self-assured James Brown was astounded at his creation.
“It’s
 a little beyond me right now,” he told disc jockey Alan Leeds, when the
 song was new on the charts. “I’m actually fightin’ the future. 
It’s–it’s–it’s just out there. If you’re thinking, ‘well, maybe this guy
 is crazy,’ take any record off your stack and put it on your box, even a
 James Brown record, and you won’t find one that sounds like this one. 
It’s a new bag, just like I sang.”
Brown followed “Papa’s Got A 
New Bag” with a freshly minted version of “I Got You,” now subtitled “(I
 Feel Good).” He went on a roll, appearing on TV programs that had 
previously shunned him. He built up his “Orchestra,” a combination of 
jazz and blues players that included new recruits Waymond Reed, Levi 
Rasbury, Alfred “Pee Wee Ellis,” Clyde Stubblefield, and John “Jabo” 
Starks. He was also winning awards—and striding into a suddenly 
open-ended future.
In March 1966, the James Brown caravan crossed
 the Atlantic for appearances in London and Paris for the first time. On
 the 11th, they appeared live in an entire episode of “Ready, Steady, 
Go!,” then Britain’s hippest TV pop music show.
The British 
“in-crowd” couldn’t cope; presenter Cathy McGowan and her mod acolytes 
deemed JB to be “simply dreadful.” At the theatre gigs, audience 
pandemonium proved otherwise. Since then, European fans have provided 
Brown
a second home across the water.
Back in the U.S., JB 
was welcomed at Kennedy Airport by hundreds of fans. Within days he 
headlined a multi-racial bill at Madison Square Garden, and in May 
debuted in prime time on The Ed Sullivan Show. Brown also hosted a 
mammoth civil rights rally in Mississippi, and he opened a nodding 
acquaintance with the Frank Sinatra/ Dean Martin/Sammy Davis Jr. 
ratpack.
In August 1966, Brown again did what no African-American
 performer could do: he awarded himself a Lear Jet, with which he flew 
to the White House to discuss the “Don’t Be A Dropout” campaign with 
Vice President Hubert H. Humphrey. These were heady times.
Brown’s
 biggest international hit that year was an impassioned balled, “It’s A 
Man’s Man’s Man’s World.” Arranged by Sammy Lowe, who worked from a disc
 dub of the then-unreleased original version, the session featured 
Lowe’s go-to New York players, a string section, some Brown Orchestra 
members and a female chorus that was edited out of the final master. 
Recording went quickly, so quickly that it is barely noted in Lowe’s 
extensive personal diaries.
“After the first take, James said, 
‘That’s it, I like it,’” Lowe said. “He didn’t like to do them over. But
 I had them take one more, just for safety. Who knows which one they 
used.”
Brown’s music was expanding, as was his band. The 
Orchestra was now at its largest, and as Nat Jones helped to interpret 
Brown’s instructions, there was a distinct shift in its rhythmic mood. 
Sometimes swing-like ("Bring It Up,” “Ain’t That A Groove”), sometimes 
simple, hard-driving energy (“Money Won’t Change You”), it wasn’t yet 
full-blown funk. But it was JAMES BROWN: its own mode, utterly different
 from Motown, Stax, Atlantic and the other vital musical sources of the 
era.
 Brown kicked off 1967 like all the preceding years: back on the road. He
 added a three-piece string section to the Orchestra, which was 
absolutely unheard of for any working artist at the time, black or 
white.  In mid-January he recorded several shows during a weekend 
engagement at the Latin Casino nightclub in Cherry Hill, New Jersey, 
tapes of which were doctored with echo and later released as Live At The
 Garden.
Despite the strides taken by the entourage, there was 
momentary trouble. Nat Jones quit the first night of the Casino gig, 
suffering from mental health problems. Moved up the ranks in his slot 
was Alfred “Pee Wee” Ellis, who had been handling arrangements for Jones
 on the side. Ellis was a skilled jazz tenor saxophone player out of 
Rochester, New York, who had paid little attention to Brown’s career 
before joining the troupe in February 1966. He caught up fast, however, 
his first week on the job, at the Howard Theater in Washington, D.C.
“I
 was flabbergasted, “ said Ellis. “Blown away. I stood there in the 
wings and I thought, I should have bought a ticket. It was that much of a
 privilege to be that close to James Brown and that band.”
By the
 second night of the Latin Casino engagement, he and Brown had worked up
 “Let Yourself Go,” a song that musically signaled changes taking place.
 Brown still called the shots—after a few takes he replaced drummer 
Stubblefield with Starks, then stopped the recording to suggest a 
last-minute ad-lib—but the band was developing into an unrivaled 
powerhouse.
No one really noticed the new brew until the summer, when the mind-blowing single “Cold Sweat” blasted through the hot air.
It
 was just rhythm—barely any chord changes—with jazz intervals in the 
horn section inspired by Miles Davis’ “So What.” It contained another 
first—a “give the drummer some” solo by Clyde Stubblefield. And Brown 
shaped it in the studio in only two takes.
“’Cold Sweat’ deeply 
affected the musicians I knew,” said Jerry Wexler, who was then 
producing Aretha Franklin and other soul stars for Atlantic Records. “It
 just freaked them out. For a time, no one could get a handle on what to
 do next.”
James Brown kept going. He made his Tonight Show debut
 and recorded a set at the Apollo Theater in late June for future 
release. His next single was “Get It Together,” a monstrous two-parter 
in which JB gave each band member “some.” And Brown’s sign-off at the 
end—“fade me on outta here ’cause I got to leave anyway”—wasn’t just an 
ad-libbed cue for the engineer. He literally rushed out the door to set 
up advance promotion for the next night’s gig in Richmond, Virginia.
“So
 many things that were done weren’t written, because you just couldn’t,”
 “Jabo” Starks has said. “You couldn’t write that feel. Many, many times
 we’d just play off each other, until James would say, ‘That’s it!’”
Throughout
 this transitional year, James Brown had more than just a unique sound 
and road show. While there were further recordings with Sammy Lowe and, 
for the first time, with the Dapps, a white group from Cincinnati, Brown
 was also emerging as a spokesman and role model.
JB struggled 
with his role. Patriotically, he accepted an appointment to co-chair a 
Youth Opportunity Program with heavyweight champion Muhammad Ali. He 
found it swiftly canceled when Ali refused the military draft.
Yet
 in the face of modern soul music, embodied by Aretha Franklin and the 
Stax Records label, strutting into the mainstream, and Stax’s Otis 
Redding being embraced by the acid-rock generation at the Monterey Pop 
Festival, Brown moved to embrace the Las Vegas market, performing such 
supper-club standards as “That’s Life” and “I Wanna Be Around,” even as 
“Cold Sweat” was turning heads.
Then, in 1968, Brown lost his 
dream weavers: the boss Syd Nathan, a respected adversary; singer Little
 Willie John, a deeply personal inspiration; Ben Bart, his business 
mentor and father figure; and the whole of King Records, sold twice in 
two months.
But JB’s personal troubles dimmed beside other 
tragedies. Assassins’ bullets felled Martin Luther King, Jr. and 
Presidential candidate Robert Kennedy in a two-month span, adding heat 
and rage to an already-smoldering African-American nation. The Vietnam 
War ramped up as nationwide protests gained steam.
Brown stepped 
to the fore. The day after King’s assassination, he was televised in 
concert at the Boston Garden to calm the rioting. He was flown to 
Washington, D.C. to speak on the radio and urge brotherhood. Brown and 
his wife were also invited to a White House dinner with President 
Johnson.
During the same year Brown bought his first two radio 
stations, WJBE in Knoxville, Tennessee, and WRDW in Augusta, Georgia. He
 entertained on the African Ivory Coast and for the U.S. Troops in 
Vietnam; collected innumerable citations; and wound up the year touring 
with the Count Basie Orchestra as his support act.
James Brown 
was proving to be a man of considerable influence. But gestures to the 
U.S. government didn’t endear him to black militants. To them, Soul 
Brother No. 1 was siding with “The Man.” James Brown felt he was doing 
no such thing. He was reacting to individual situations with no 
sophisticated philosophy except advancement for himself—and, by example,
 the African-American nation.
After all, he could reason, wasn’t 
the presence of a seventh-grade dropout from South Carolina at the White
 House dinner table enough of a message?
Brown instead focused 
his musical message. The new tunes were powerful, if lyrically 
ambiguous: “I Got The Feelin’” and “Licking Stick-Licking Stick,” the 
latter recorded just a few days after King’s death. But by the summer of
 riots, JB recorded his most profound anthem, “Say It Loud – I’m Black 
And I’m Proud.”
It’s not clear whether Brown bowed to militant 
pressures to record it, or whether he simply thought it was time. 
Whatever the source, JB listened. In fact, between takes, he 
stage-whispered to everyone present, “About 50 million people waitin’ to
 hear this one.”
The entourage felt a sense of urgency throughout
 the rest of the 1960s. Led by Ellis, the band sharpened under constant 
rehearsals; the final touches engineered by a supremely confident JB. 
“Hit me!” he cried, and they did, like no one else.
“Man, we used
 to cut, like Sherman tanks coming down the aisles, “ said drummer Clyde
 Stubblefield of Chattanooga, Tennessee, remembering what it was like to
 be in the eye of the hurricane. “One time, at Soldier’s Field in 
Chicago, we were on the grass with little Vox PA systems—no monitors. I 
looked way up at the top and I tried to figure out, ‘How are they going 
to hear us?’ But they were up there rockin’!”
 Of course, with such a punishing schedule the band wasn’t always tight 
like that. They literally paid for their mistakes, as Brown would fine 
them for bum notes or a dull finish on their shoes. JB, however, through
 subtle gestures or an ad-libbed phrase, could make even the worst 
mistakes work on the fly.
His No. 1 hit “Give It Up Or Turnit A 
Loose” offers two examples: during the intro the horns offer a weak riff
 to JB’s cue; he says, right on the finished record, “start it over 
again.” When Charles Sherrell, the bass player, walks up to the bridge 
of the tune a bit early, Brown doesn’t stop the song, he intercepts and 
corrects the error with a rhythmic cascade of “no-no-no-no-no’s.” Other 
times, Maceo was called upon to solo—“Maceo, I want you to blow”—when JB
 himself ran out of rhymes. And every drummer new or old trained their 
eyes on the back of the boss’ head and shoulders, ready for a body cue 
to pop the snare.
It was why Fred Wesley would say later, “The first rule when you went to work for James Brown: watch James Brown.”
Soul
 Brother No. 1 began 1969 on a furious roll. His funk and the message 
got heavier: “I Don’t Want Nobody To Give Me Nothing,” a personal 
anthem, preceded a slew of “Popcorn” records. They pumped up the stage 
show, while Brown continued to court the mainstream. He recorded 
cocktail instrumentals with Cincinnati’s Dee Felice Trio, and appeared 
for an entire week on The Mike Douglas Show in June, performing with 
Felice as well as his regular ensemble.
Yet Brown was in danger 
of being upstaged. He found serious competition from funk-rock bands, 
among them Sly & the Family Stone and the revamped Isley Brothers, 
as well as Motown’s Norman Whitfield productions. To top it off, a few 
key players in the JB Orchestra had left.
In March 1970, Brown 
suffered another blow: the guts of the 1960s band, including Maceo and 
Melvin Parker, Jimmy Nolen and Alofonzo “Country” Kellum, walked out, 
leaving only Byrd, who had recently returned with vocalist Vicki 
Anderson from an 18-month stab at independence, and Starks, an 
old-school loyalist.
Enter the Pacesetters, a band of eight Cincinnati teenagers who leaped 
suddenly from King studio fill-ins to Soul Brother No. 1’s swaggering 
front-liners. Prominent among them were the Collins brothers, William, 
a.k.a. “Bootsy” on bass, and Phelps, a.k.a. “Catfish” on rhythm guitar.
“James
 Brown and his band were our heroes,” said Bootsy. “We knew all the 
tunes, but we couldn’t imagine actually playing with them. I mean, one 
night with a guy like Jabo would have been it. To tell the truth, I 
don’t think I ever got used to the fact that I was there.”
Brown’s
 “New Breed”—their name before he settled on The J.B.’s—had a profound 
effect on his sound, stance and future. Through them Brown shifted 
emphasis from the horns to guitar, taking the whole of African-American 
music with him. The J.B.’s got JB back to basics.
Their catalog, 
in just eleven months together: “Sex Machine,” “Super Bad,” classic 
remakes of “Sex Machine” and “Give It Up Or Turnit A Loose,” “Talking 
Loud & Sayin’ Nothing,” “Get Up, Get Into It And Get Involved,” and 
“Soul Power.” Staggering. They defined a new order.
Brown kept 
his momentum, but he was also in a tenuous position. Another desertion 
would have left him with no support. In response, Brown lightened his 
discipline to give the J.B.’s room to grow—and he respected their 
budding talent.
“James never went off on us,” “Catfish” said. “He
 never fined us, like he did with Maceo and those guys. We just got the 
job done.”
The original session tape of “Super Bad” reveals Brown acting the encouraging teacher as well the exacting leader.
“That’s
 hell of a groove, fellas,” Brown exclaimed after the song’s first 
run-through, but he grew testy with questions about the song’s intro.
“Do anything you wanna, man,” he snapped. “Don’t bug me. OK? Just play what you play. Don’t be a drag.”
By
 the next attempt, however, Brown was thoroughly pleased, and he was 
careful to reassure his new crew. “Play as hard as you want, I don’t 
care, ’cause you know where you’re going now. Just go for yourself. 
You’re doing fine.”
Brown also undermined the group’s spirit. On 
the road he substituted local musicians for the young horn players. And 
once his Orchestra veterans—saxophonist St. Clair Pinckney, drummer 
Clyde Stubblefield and trombonist Fred Wesley—returned to the fold, the 
J.B.’s Mark I band looked elsewhere. Following a tension-filled gig at 
New York’s Copacabana, Bootsy and Catfish said “See Ya,” and eventually 
hitched a ride on George Clinton’s P-Funk Mothership.
James Brown grooved on with the new J.B.’s, directed by the Alabama-born, jazz-bred Wesley.
“They
 were totally green,” Wesley said. “[Hearlon] ‘Cheese’ Martin was so 
used to playing rhythm, just scratching behind James, that I had to 
teach him to play lead guitar. And at first Fred Thomas wasn’t much of a
 bass player. We rehearsed for two weeks in the basement of the Apollo 
Theater just to get the show together.”
Within two months they 
had recorded the hits “Escape-ism,” Bobby Byrd’s “I Know You Got Soul” 
and “Hot Pants.” Brown placed each with his new label, People. It was 
his last fling with King Records, now owned by Lin Broadcasting and soon
 to be purchased by the Tennessee Recording and Publishing Co.
But
 the TRPC ended up with little: on July 1, 1971, Brown, and his 
extensive, lucrative back catalog, signed to Polydor Records, which had 
been distributing him internationally since January 1968.
Polydor
 was a firmly established international music corporation that at the 
time had a relatively low profile in the U.S. They got their major shot 
of street credibility via the main man. In return James Brown received 
more money, artistic freedom and stronger international representation, 
not to mention his own office and promotion team at Polydor’s New York 
headquarters on Seventh Avenue. The company also picked up the People 
label, offering Brown an outlet for releases from the J.B.’s, Lyn 
Collins, a returning Maceo Parker and other JB productions.
To 
kick off his signing, Brown cancelled the already-mastered King album, 
Love Power Peace, a triple-LP set recorded live in Paris during the 
final days of the first J.B.’s. To substitute, he recorded in July alone
 a brand-new live album, Revolution Of The Mind: Live at the Apollo Vol.
 III, plus a new version of “Hot Pants” and the single “Make It Funky.”
It
 was a prolific time. From the summer of 1971 through the winter of ’72,
 Brown scored 10 top ten R&B/Soul chart hits in a row, against a 
backdrop of new music from Marvin Gaye, Stevie Wonder, the Isley 
Brothers, Al Green, the Philadelphia International label, and a new 
generation of funk groups. Approaching 40, he transformed from an aging 
“Soul Brother No. 1” into a venerated “Godfather of Soul.”
Brown 
faltered briefly in 1973, crushed by grief. Teddy, his oldest son, died 
in a car accident in June. JB pressed on. He scored two films, Black 
Caesar and its sequel, Slaughter’s Big Rip-Off. He was to record a third
 soundtrack, centered around a stinging track “The Payback,” but the 
film’s producer rejected it, and JB retained it as the title track for 
his own double-LP.
Brown again looked to play funk and (what he 
saw as) more sophisticated arrangements, working with Dave Matthews, an 
ex-symphony player from Cincinnati, as a contemporary replacement for 
Sammy Lowe. JB often preferred to his own band Matthews’ favorite New 
York session players, who included the cream of the new fusion stars, 
among them David Sanborn, Joe Farrell, Billy Cobham and Hugh McCracken. 
Their collaboration produced the potent hits “King Heroin”—featuring a 
spoken word rap written by ex-con Manny Rosen, who waited tables at 
Brown’s favorite New York deli hangout—“Public Enemy #1” and “I Got A 
Bag Of My Own,” a fresh re-write of “Papa’s Got A Brand New Bag.”
At
 this time James Brown, bolstered by Polydor’s marketing might, became 
an album seller. Hot Pants, Revolution Of The Mind, There It Is, Get On 
The Good Foot, the two film soundtracks, and 1974’s two-record sets, The
 Payback and Hell, proved he was still in the vanguard.
But even 
James Brown had no guarantees the hits would continue. In 1975, after 
the single “Funky President,” from the album Reality, had run its 
course, Brown saw the end of a historic commercial streak.
                                       IV: I REFUSE TO LOSE
By
 the mid-seventies James Brown was caught between two musical trends: 
too raw for disco, not heavy or freaky enough for the 
Parliament-Funkadelic crowd.
Brown himself was showing signs of 
weariness and insecurity. He’d been breaking his back for 20 years, 
running the whole show. Most men attempting half as much would have 
dropped dead years past. He was the most successful African-American 
musician of the 20th Century, an internationally renowned superstar—but 
he hadn’t yet been given establishment respect at home.
Brown 
witnessed acts that he’d inspired break through with more publicity, 
bigger advances and far greater opportunities than he’d ever enjoyed. 
His relationship with Polydor soured. Troubles with the IRS began.
His
 personal problems were reflected in his recordings; Brown started 
following trends instead of leading them. Despite his troubles, Brown 
could serve up such hard-hitters as “Get Up Offa That Thing” and “Body 
Heat,” both international hits in 1976-77.
In 1979, after years 
of producing his own records, JB reluctantly agreed to work with an 
outside producer, Brad Shapiro. He knew that Shapiro had produced 
several best sellers for Sam & Dave, Wilson Pickett and Millie 
Jackson. Their collaboration, which produced the album The Original 
Disco Man and its single, “It’s Too Funky In Here,” were moderately 
successful, enough to call it a comeback.
Shapiro, a Brown fan 
since he had seen him perform in 1961, had been tutored in the studio by
 Henry Stone and was fully aware of his idol’s temperamental ego.  He 
maintained complete control of the sessions—a monumental concession for 
the fiercely independent James Brown—yet he found himself in awe at 
Brown’s energy and creativity.
“I was mesmerized by his raw sense
 of rhythm,” Shapiro said. “When we cut ‘It’s Too Funky In Here’ he just
 grabbed the microphone, whirled around and hit that line, ‘I need a 
little air freshener under the drums’—and man, I just got out of his 
way!”
“It’s Too Funky In Here” became a favorite of Brown’s 
occasional live shows. He toured Great Britain and Europe more 
frequently than the States, and in December 1979 played to adoring 
crowds in Tokyo, Japan. Brown’s Tokyo shows were released as Hot On The 
One, a double-live album, one of his last for Polydor.
In 1980, 
riding out his Polydor contract, Brown recorded “Rapp Payback (Where Iz 
Moses),” a dynamic update of his classic trance-like single. He released
 it on TK Records, a disco-oriented label that had successfully 
challenged JB’s chart authority in the mid-70s. TK was run by Henry 
Stone.
                                       X: LIKE IT IS, LIKE IT WAS
Mr.
 James Brown saw a rebirth in the 1980s. Following a brief fling with 
the new wave clubs that had rediscovered him, Brown was introduced to a 
broader pop audience via films in which the principal creative forces 
were James Brown fans: The Blues Brothers, featuring Brown as a rousing 
preaching opposite John Belushi and Dan Aykroyd; Doctor Detroit, also 
with Aykroyd; and Sylvester Stallone’s Rocky IV, which showcased JB in a
 mythic cameo performing “Living In America,” his biggest Pop hit since 
1968’s “Say It Loud – I’m Black And I’m Proud.”
The night “Living
 In America” reached the U.S. Top Five, James Brown was inducted as a 
charter member into the Rock ‘n’ Roll Hall Of Fame. He had gained the 
establishment recognition he craved. And he was the only inductee to 
have a contemporaneous hit.
At street level, a fundamentally more
 important appreciation of James Brown was taking place. An entire new 
generation was discovering his music and recycling, through sampling, 
his legacy as the soundtrack for their own aspirations. “Funky Drummer,”
 a nearly forgotten 1970 single-only release, was in particular an 
irresistible foundation for material. Aficionados estimate that between 
two and three thousand recorded raps of the late 1980s featured a James 
Brown sample in some form. In addition, his recordings with Afrika 
Bambaataa (“Unity”) and Brooklyn’s Full Force (“Static,” “I’m Real”) 
were homages paid by respectful disciples.
In December 1988, 
James Brown was handed two concurrent six-year prison sentences, on 
traffic violations charges and resisting arrest. As part of his 
sentence, the Godfather of Soul dutifully counseled local poor and 
preached against drugs. He was freed on February 27, 1991.
While 
Brown was off the scene, his old label Polydor cashed in. “She’s The 
One,” an unreleased track recorded in 1969, became a mild hit in the 
U.K. Brown’s legacy, Polydor discovered, had staying power: a follow-up 
single, “The Payback Mix – Part One,” a dynamite megamix by Coldcut, did
 even better, peaking at No. 12 on the U.K. pop charts.
After 
Brown’s release from prison, he performed for a pay-per-view event, then
 resumed recording, first for Scotti Brothers and later for several 
small labels including his own Georgia-Lina Records. Brown found the 
recording business changed dramatically during the 50 years he had spent
 in studios. The irony was that while Brown’s old beats and riffs were 
sampled and heard more widely than ever, his own new records struggled 
for attention. He won a Grammy Lifetime Achievement Award in 1992, at 
the same ceremony in which he shared a Grammy for Best Album Notes, 
awarded to his career-defining box set, Star Time.
Though he 
hungered for a hit again like “Living In America,” an iconic performer 
like James Brown no longer needed hit records to sell tickets; 
throughout the 1990s and 2000s he was a bona fide headliner, often 
appearing in the world’s most prestigious venues.
James Brown 
died on Christmas morning, 2006, after a brief illness. Remarkably, at 
the time of his unexpected death his touring business was more 
profitable than at any point in his career. Throughout his lengthy 
career Brown laid claim to many appropriate nicknames including “Mr. 
Dynamite” and “The Hardest Working Man In Show Business” but just one is
 an apt legacy. Long live James Brown – THE GODFATHER OF SOUL.



















 
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