Bobby Brown - Dont Be Cruel (Expanded) 1988

 

Don't Be Cruel is the second studio album by American singer Bobby Brown. It was released in the United States on June 20, 1988, by MCA Records. MCA changed producers for this album and had Brown work with hit-making songwriting and production duo Babyface and L.A. Reid. Brown dedicated the album to his deceased best friend James "Jimbo" Flint who was stabbed to death when Brown was aged 11.^[3] Don't Be Cruel incorporates new jack swing, R&B, funk, dance and soul.^[4]

Don't Be Cruel peaked at number one on the US Billboard 200 and included five top 10 Billboard Hot 100 hits, with "My Prerogative" being a US number-one hit. Three of the singles also reached number one on Billboard's Hot R&B Songs chart. "My Prerogative" was also the second-biggest single of 1989, ranking at number two on the Billboard Year-End Hot 100 singles of 1989. The album also spent a total of 11 non-consecutive weeks atop the Billboard R&B Albums chart over the course of 1988 and 1989. Internationally, it reached number one in Ireland and the top five in Australia, New Zealand, and the United Kingdom.

At the 32nd Grammy Awards, Brown won Best Male R&B Vocal Performance for "Every Little Step".^[5] Don't Be Cruel received extremely positive reviews from music critics. It was far more successful than Brown's debut album, spending a total of six weeks on top of the Billboard 200 and being the best-selling album of 1989 in the United States. On April 28, 1995, it was certified 7× Platinum by the Recording Industry Association of America (RIAA).^[6] The album sold over 12 million copies worldwide in total. In 2015, Billboard ranked Don't Be Cruel at number 82 on its list of the Greatest of All Time Billboard 200 Albums.^[7]

The album received a 2-CD deluxe edition release commemorating its 35th anniversary on June 16, 2023 by Iconoclassic Records.^[8] This deluxe edition was subsequently removed from sale, for undisclosed reasons.

 Don't Be Cruel was to Bobby Brown what Control was to Janet Jackson -- a tougher, more aggressive project that shed his "bubblegum" image altogether and brought him to a new artistic and commercial plateau. With "My Prerogative" and the title song, Brown became a leader of new jack swing -- a forceful, high-tech blend of traditional soul singing and rap/hip-hop that's also associated with Guy and Brown's New Edition colleagues, Bell Biv DeVoe. Brown had been a strong advocate of rap since his days with New Edition, and on Cruel, he did even more rapping than before. But for all the tough-mindedness he exhibited on his new jack hits, the charismatic Bostonian hadn't lost his love of sentimental, old-fashioned R&B romanticism -- and he definitely excels in that area on his hits "Every Little Step," "Roni," and "Rock Wit'cha." Much of Cruel was produced by the ubiquitous production/songwriting duo L.A. Reid and Babyface, who've often been accused (and rightly so) of taking a formulaic, cookie-cutter approach to R&B. But here, their work is never less than inspired.