Who Do Ya (Love) is the fifth studio album by the disco group KC and the Sunshine Band. The album was produced by Harry Wayne Casey and Richard Finch and was released in August 1978 on the TK label.
Who Do Ya (Love) was not as successful as the band's previous albums. Of the three singles released from the album, only one, a cover of the Four Tops' "It's the Same Old Song", managed to place in the top forty of the Billboard Hot 100.
Both commercially and creatively, Who Do Ya Love was a step down for KC & the Sunshine Band. This 1978 LP followed 1976's Part 3, a superb album boasting four gems that reached the Top Five on Billboard's R&B and pop singles chart: "(Shake, Shake, Shake) Shake Your Booty," "I'm Your Boogie Man," "Keep It Comin' Love," and "I Like to Do It." But the biggest hit on Who Do Ya Love, a remake of the Four Tops' "It's the Same Old Song," only reached number 30 on Billboard's R&B singles chart. And other singles from this LP didn't fare that well; "Do You Feel All Right" went no higher than number 62 R&B/number 63 pop, and the title song struggled to make it to number 88 R&B/number 68 pop. So is Who Do Ya Love really such a bad album? No, it's actually a decent, if unremarkable, collection of disco-funk and disco-soul, some of which incorporates Latin or Caribbean elements. But when you have been cranking out five-star albums, an LP that is merely decent is going to seem disappointing. And when you have had several number one hits, you aren't going to feel triumphant when your Four Tops cover peaks at number 30 on Billboard's R&B singles chart. Again, Who Do Ya Love isn't a bad album, but after KC & the Sunshine Band in 1975 and Part 3 in 1976, one expected a lot more from the South Florida outfit.
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